About AATC Marketplace
Transforming agricultural commerce across Africa through technology and innovation.
Our Story
How AATC Marketplace came to be and our journey so far
AATC Marketplace was founded in 2023 with a simple yet powerful vision: to revolutionize agricultural commerce in Africa by connecting farmers directly with buyers through technology.
Our founder, having grown up in a farming community, witnessed firsthand the challenges farmers faced in getting fair prices for their produce and accessing wider markets. Meanwhile, buyers struggled to source fresh, quality produce directly from farms.
With a background in technology and a passion for agriculture, our team set out to build a platform that would eliminate intermediaries, reduce food waste, ensure fair pricing, and provide transparency across the agricultural value chain.
Today, AATC Marketplace has grown to become Africa's leading agricultural e-commerce platform, serving thousands of farmers and buyers across the continent. Our AI-powered platform continues to evolve, providing innovative solutions to age-old challenges in the agricultural sector.
Our Mission
To empower African farmers through technology, providing them with direct access to markets, fair prices, and the tools they need to thrive. We aim to reduce food waste, improve food security, and contribute to sustainable agricultural practices across the continent.
Our Vision
To create Africa's most trusted and efficient agricultural marketplace, where every farmer has the opportunity to prosper and every buyer has access to fresh, quality produce. We envision a future where technology bridges the gap between rural farms and urban markets, creating a more equitable and sustainable food system.
Our Values
The principles that guide everything we do
Integrity
We operate with honesty, transparency, and fairness in all our dealings with farmers, buyers, and partners.
Community
We believe in building strong relationships and supporting the communities we serve, recognizing that our success is tied to their prosperity.
Innovation
We continuously seek new and better ways to solve challenges in agricultural commerce through technology and creative thinking.
Excellence
We strive for excellence in everything we do, from the quality of our platform to the service we provide to our users.
Sustainability
We are committed to promoting sustainable agricultural practices and reducing the environmental impact of food production and distribution.
Join Our Mission
Be part of the agricultural revolution in Africa